An in-depth look at MediaTek's dominance in India: A conversation with Anuj Siddharth, Deputy Director, Marketing & Communications, MediaTek | 91mobiles.com

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The smartphone market is continuously growing, especially in emerging markets like India. According to a recent report by IDC, the Indian smartphone market is expected to grow by 1% annually in 2023 with a total of 146 million smartphone shipments by various manufacturers. Not only this but the ASP (average selling price) of smartphones in India increased to around Rs 21,000, which is an increase of 14% compared to 2022. We spoke to Anuj Siddhartha, Deputy Director, Marketing and Communications, MediaTek to help further. Highlight this growth and the brand's contribution to this growth.

Q: Can you throw light on MediaTek's growing market share?

India is still a growing market for smartphones. In form of idc report Of note, there were 146 million phone shipments last year. I am proud to say that this growth coincides with the rise of MediaTek in the Indian smartphone market. Smartphone sales powered by our chipsets grew 6% year-on-year, taking our total market share to 50%.

It should also be noted that this growth was not limited to India. MediaTek-powered smartphones were quite popular across the world. According to a report by Canalys, MediaTek was the world's top smartphone semiconductor vendor in the fourth quarter of 2023. The report revealed that MediaTek managed to power more devices than any other chip maker with a growth of 21% in the same period.

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Q: Can you shed light on MediaTek's marketing initiatives to help spread the chipset's capabilities and brand awareness?

At MediaTek, our marketing initiatives focus on educating and empowering consumers to understand the technology behind their favorite smart devices and how it impacts their daily lives. By spreading awareness of our industry-leading solutions among consumers, media, influencers and retailers, we aim to arm them with accurate information so users can make informed purchasing decisions.

We actively participate in major global and regional events such as the Consumer Electronics Show (CES), Mobile World Congress (MWC), and Indian Mobile Congress (IMC). These platforms allow us to showcase our leadership, the latest technology and insight into our future innovations. MediaTek powers more than 2 billion devices annually across categories including smartphones, automotive, connectivity solutions, smart TVs, Chromebooks and more, making us the world's 5th largest global fabless semiconductor company.

Additionally, we continue to engage closely with the tech community through initiatives such as MediaTek Technology Diaries and Tech Day in collaboration with 91Mobiles. These efforts are aimed at sharing information about our next generation technologies and the more than 2 billion devices powered by MediaTek across categories including smartphones, automotive, connectivity solutions, smart TVs, Chromebooks and others.

Our commitment to innovation is driving us forward as we shape the future of mobile technology and beyond.

Q: Talking about strong relationships with OEMs, 2024 started with a number of launches. March, in particular, appears to be filled with MediaTek-powered smartphones. Can you highlight some of the key devices launched in March?

2024 has got off to a great start for MediaTek. We have seen multiple MediaTek-powered phones launched in India in March alone. And there is much more to be done in the coming months. From well-established brands like Samsung to newcomers like Nothing, everyone has launched MediaTek-powered smartphones this month. The best part is the diversity of launches across different market segments, thanks to MediaTek's strong portfolio in the Dimensity 5G series. We provide incredible capabilities for everyone.

Vivo V30 Pro:The Vivo V30 Pro is the perfect choice for those looking for a premium smartphone camera experience. Users get a powerful MediaTek Dimensity 8200 SoC that helps make the most of the camera hardware on offer. The phone features Zeiss optics, which when combined with the 50MP triple-rear camera setup and a number of software tweaks should yield some amazing photos!

Nothing Phone (2A):Nothing smartphones have always been liked by those who want something different from the ordinary. The nothing phone (2A) trend continues. Apart from the powerful MediaTek Dimensity 7200 Pro processor, the phone also offers a unique transparent back panel and glyph interface that makes it stand out.

iQOO Z9 5G:The new iQOO Z9 5G is another feature-packed phone from the brand. The device not only packs a powerful MediaTek Dimensity 7200 SoC, but also comes with features like an AMOLED screen, 120Hz refresh rate, and 44W fast charging.

Oppo F25 Pro 5G:The Oppo F25 Pro is an attractive option for those looking for a phone that offers a lot of premium features. Apart from the attractive design, the phone also offers a powerful MediaTek Dimensity 7050 SoC for premium performance. Other features include a 120Hz AMOLED panel, 67W SUPERVOOC fast charging, and 64MP triple rear cameras.

realme 12+ 5g: As the name suggests, the Realme 12+ 5G is a good option for those who like the all-round nature of the standard Realme 12 5G, but want things a little fancier. Realme 12+ 5G is equipped with MediaTek Dimensity 7050 SoC, 120Hz AMOLED display, and 67W SUPERVOOC fast charging. It also has Sony LYT-600 sensor for better photography.

lava blaze curve 5g:The Lava Blaze Curve 5G is a testament to what an Indian brand can offer. This phone offers some very attractive features for its price. This includes the powerful MediaTek Dimensity 7050, a curved screen, 120Hz refresh rate, 33W fast charging, and more! An excellent choice for those who like to buy Indian.

realme 12 5g: Realme 12 5G is also powered by MediaTek Dimensity 6100+ SoC, but it has a 108MP rear camera. Then there are other features like 64W SUPERVOOC fast charging and 120Hz refresh rate. This is a great option for those looking for a powerful phone with a good camera at a reasonable price.

Samsung Galaxy F15 5G: Those on a limited budget should consider the MediaTek Dimensity 6100+ powered Samsung Galaxy F15 5G. While it may be affordable, the phone is loaded with premium features like Super AMOLED display, 6000mAh battery and more!

POCO X6 NeoPOCO is another good option for those looking for a reasonably priced phone that can perform a variety of functions. Apart from the MediaTek Dimensity 6080 SoC powering the device, the POCO X6 Neo also comes with a 120Hz display, 108MP camera, and a 5000mAh battery. So this phone should be ready to tackle anything.

With a number of great smartphones already launched this year and many more to come, 2024 should be another incredible year for MediaTek. This means more consumers around the world will get to experience powerful devices with premium features powered by MediaTek.

Finally, MediaTek's rise as the preferred choice for smartphone SoCs offering high performance at a competitive price point is notable. According to Canalys, this success has spread globally, with MediaTek emerging as the top smartphone semiconductor vendor in the fourth quarter of 2023. It will be interesting to see where the brand goes from here. After speaking to Anuj Siddharth, one thing is for sure that MediaTek is in no mood to rest on its laurels. So we can expect even more from them as the year progresses.

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