Apple overtakes Samsung to become top smartphone maker in 2023
Preliminary data from IDC for smartphone shipments shows that the overall smartphone market saw a decline of 3.2%. Despite challenging conditions, Apple achieved a record-high market share of 20.1% with 234.6 million unit shipments in 2023. This is an increase of 3.7% on the year, while the other two manufacturers in the top 3 did not perform as well.
SAMSUNG Xiaomi, on the other hand, faced a decline of 13.6% and 4.6% and is on top 2 and 3 in the list respectively. OPPO It ranked fourth with 8.8% market share and saw a similar decline of 9.9% as Samsung. Transon, the Chinese manufacturer of Itel, technoAnd Infinity-Branded phones stood out with a growth of 30.8% in 2023 and took the 5th position in the list.
Q4 report shows Xiaomi lagging far behind Samsung, Oppo losing its position in the top 5
Naturally, IDC also shared data for the fourth quarter of 2023, which revealed Xiaomi Getting my feet back. The brand ranked third in 2022 with a growth of 22.7% compared to its fourth quarter. The brand shipped 40.7 million units, just behind Samsung's figure of 53 million. Apple led the way with a margin of 80.5 million units.
The fourth quarter results also revealed that Oppo has lost its position in the top 5. Transion took the 4th position with an astonishing 68.6% growth compared to the same quarter of 2022. Vivo took the 5th position with a marginal growth of 5.5% and 7.4%. Total market share.
Xiaomi's global launch redmi note 13 The series, which took place in Thailand yesterday, could help it maintain its growth from the fourth quarter. However, it may face stiff competition from Samsung, which is all set to launch its flagship Galaxy S24 series tomorrow.
It's an interesting time to keep an eye on the smartphone market as Apple and Chinese smartphone makers are leaving no room for legacy South Korean brands to breathe. The brand needs a stronger flagship and midrange lineup in 2024 to at least retain its second position.
