The South Korean phone maker, which unveiled the Samsung M51 as part of its popular mid-range premium devices in the Samsung M series, has established itself in the mid-range range by launching the Galaxy F series in late September.
The Galaxy F series smartphones are priced between Rs 15,000 to Rs 20,000 with a great focus on cameras. The first of the series will be available through online stores but will go on sale next month. A report from 91 Mobiles said it could go to offline retailers like the Galaxy M series.
Crowded price list
Of course, it could be argued that true mid-range smartphones in India sell for around Rs 15,000. The reality is that brands like OnePlus are focusing on their offer from Rs 20,000 to Rs 25,000. Therefore, Samsung definitely wants to be in the relevant category and offers some of its premium features in that price range.
It is worth noting that with the launch of the Galaxy M51 in India, Samsung has already jumped the price ladder by claiming the right to own the Galaxy M31.
Samsung has been pretty smart with the M series so far. The Galaxy M31s came with better performance and longer battery life. On its heels, the company announced the Galaxy M51, which has the largest battery pack of any mainstream smartphone ever. It makes us wonder how they propose to separate the new Galaxy F series.
What are the differentiators?
Perhaps that’s why the rumors mills say that the first of the F series could pack a lot of punch with its shooters. We are still waiting for more details on the camera package, but suffice it to say the company is hoping to compete with similar offers from Shiomi, Realme, and Poco to name a few.
The question that remains is how much better camera performance can we expect for the Galaxy F series, while the Galaxy M series does not exactly lag behind shooters in the stated price bracket. We have to wait and see.
Meanwhile, it is not surprising that the company plans to promote the F series online. Samsung expects its online business in India to grow 35% by 2020 over last year. And currently driving this fare is the Galaxy M series, introduced in February last year. They are hoping to get into the $ 3.5 billion gross commodities (GMV) business for the Galaxy ‘M’ series by the end of this year.
We wonder how the Galaxy F series, which was mistakenly thought to be an affordable phone some time ago, adds to these numbers. Samsung needs to make sure that the new series does not cannibalize the Star Performer Galaxy M series. What’s more important is the camera and battery specs of this upcoming series.