Amazon has just announced two new 8-inch Fire Tablet models that start at $ 89.99.
The entry-level model, the Fire HD 8, has a faster processor and 32GB storage than before. The updated model, Fire HD 8 Plus, can charge wirelessly with the right charger, has more RAM, and comes with a six-month subscription to Amazon’s book rental subscription service, Kindle Unlimited, for six 109.99.
Tablets will begin shipping on June 3, Amazon said on Wednesday.
New models are starting to emerge as most of the world’s population is under some kind of lockdown to slow the spread of coronavirus.
With a bigger screen than the phone, tablets are generally better suited for people doing things at home, including content usage. Lockdowns have increased sales of tablets and other large electronics in the United States. TV, tablet and PC sales rose 33% year-over-year in the first week of May, research firm NPC estimates this week.
Amazon’s strategy is to sell tablets cheaper and then make money when consumers use digital content such as movies and books on their website. Some of Amazon’s devices add free trial sessions to Amazon’s content services, which helps to increase their subscriber base. Amazon’s tablets cost less than Apple’s competing iPads, starting at 9329, but Apple’s devices usually feel more premium.
The announcement of new models indicates that Amazon’s electronics supply chain is doing enough for new product launches.
In 2019, Amazon will be the 4th tablet maker worldwide, in terms of the number of shipped tablets, after Huawei, Samsung, and Apple, the research firm IDC reported.
New tablets charge using USB-C, which is a standard charger for most laptops, tablets, and Android phones. The devices also have microSD card slots, which can extend built-in storage. Battery life is increased from 10 to 12 hours for both devices.
Amazon is releasing a version targeted at 139.99 that comes with a durable, kid-friendly case. The Fire HD Kids Edition includes a year-long subscription to Amazon Freetime Unlimited, a subscription service for kid-friendly books, videos, and games.